"Townhome prices will start at over $400,000 with a target market of working professionals, young families and empty nesters." That was the Cobb Courier's summary of the pitch DRB Group made to the Kennesaw City Council in February 2026, when the council approved 89 townhomes on Pine Mountain Road. The homes described in that pitch are two- and three-story designs.
Kennesaw's newer townhome communities share that pattern. If you're planning a downsize this fall, you'll find two distinct groups of new homes. Most new homes in the $330,000 to $470,000 range put the owner's suite on an upper floor. The one new community we found with a main-level primary suite starts above $530,000. For a downsizer, the price difference is mostly the cost of skipping the stairs.
Where the Owner's Suite Actually Sits
These are the new for-sale communities selling in Kennesaw as of early October 2026, based on builder floor plans and listings:
| Community | Builder | Stories | Owner's suite | Recent pricing | HOA |
|---|---|---|---|---|---|
| Townes at South Main, downtown | Traton Homes | 3 | Upstairs | $414,900 for a Kaufman | $175/month |
| East Park Village | Traton Homes | 2 and 3 | Upstairs | From $348,900 | $240/month |
| Ross Pointe, 1651 McCollum Pkwy | Piedmont Residential | 3-story townhomes | Upstairs | $329,900 to $469,900 by plan | Not published |
| The Townes at Cantrell, 3057 N. Main St. | Crawford Creek | 2 | Not stated in plan text | Not published | Not published |
| The Reserve at Bells Ferry | Brock Built | 1, optional second floor | Main level | Florence from $534,900 | Not published |
The details matter more than the community names. Piedmont's Cadence Unit A at Ross Pointe has open living on the main floor and both the primary suite and the laundry room on the second floor. In a three-story layout, the main floor sits one flight above the garage level. That means a daily trip from the car to the kitchen to the bedroom can cover all three levels. Traton describes Townes at South Main as 44 homes "designed across three levels of living space," with finished terrace levels and owner's suites.
The Townes at Cantrell is the one to check in person. Crawford Creek's page, updated September 30, 2026, lists 38 two-story townhomes in the Bristol and Brookline plans, about 1,736 to 1,747 square feet. The written plan descriptions don't say which floor the owner's suite is on. In August 2025, the developer told the city council the model home would be finished in February or March 2026. The community now shows as selling.
None of the builder materials we reviewed offers an elevator option. That doesn't rule out a custom request. It does mean you'd need to ask, because the option isn't advertised.
What One Floor Costs
The Reserve at Bells Ferry is Brock Built's 55-plus active-adult community in Kennesaw, with lawn maintenance, pickleball, tennis and a dog park. Its Florence plan has 1,760 square feet, two bedrooms and two baths. The primary suite is on the main level, and a loft, third bedroom and bath can be added upstairs as an option. The plan starts from $534,900. One finished Florence at 3915 Alba Street is listed as available now at $604,900, and another is listed at $599,900. The community also offers one-story Milan, Venice and Naples plans, ranging from 1,817 to 2,030 square feet.
Here's how that compares with a townhome downtown. A Kaufman at Townes at South Main is listed at $414,900 for 1,824 square feet, or about $227 per square foot. The Florence's starting price works out to about $304 per square foot. You'd pay roughly $120,000 more for a slightly smaller home with the bedroom on the main floor.
Part of that gap comes from land. A single-story home needs a wider footprint to fit the same space, while a townhome builder can stack three floors on a narrow lot. The Florence's starting price is a base figure. Brock Built is also advertising up to $50,000 in "flex cash" for October, so the actual price difference on a given lot may be smaller. The two numbers to compare are the lot-specific price and the incentive in writing.
For context, Cobb County's median single-family sale price in August 2026 was $459,000. The median townhouse or condo sold for $359,995. The one-level option in Kennesaw's new construction is priced above the detached-home median. The stair-heavy options are priced near the townhome median.
The Lower Price Comes With a Slower Market
The lower price is only part of the picture. The cheaper option also sits in a part of the market that moves more slowly, which affects you now as a buyer and later if you sell.
Cobb County figures for August 2026, from the Georgia MLS data published through ShowingTime and current as of September 16, 2026:
- Months of supply: 5.4 for townhouses and condos, 3.5 for single-family homes
- Days on market until sale: 54 for townhouses and condos, 40 for single-family homes
- Year-to-date closed sales through August: down 7.1% for townhouses and condos, up 4.1% for single-family homes
- Year-to-date median price: flat at $350,000 for townhouses and condos, flat at $475,000 for single-family homes
These are countywide figures, not Kennesaw-only numbers. ShowingTime also notes that its medians don't account for seller concessions. Even so, the pattern is consistent. In Cobb, townhomes take longer to sell, and closings are down this year while detached-home closings are up.
That slower pace is already showing up in new-construction pricing. Traton's community page for Townes at South Main says the homes are priced from $428,500, while its active inventory is listed at $414,900 to $417,900. At the February rezoning hearing, Councilmember Tracey Viars put it directly:
"There's a big hardship of people around here right now because it's a buyers' market."
For a downsizer, this cuts two ways. You may have room to negotiate on a townhome this fall. But if you ever sell it, you'll be selling into a segment where homes have been taking about two weeks longer to sell than detached homes.
The Newest Approvals Come With Rules
The Pine Mountain Road project shows how Kennesaw has been approving attached homes. The council required access from both Cobb Parkway and Pine Mountain Road. It also banned investor purchases for two years and capped rentals at 10%, or nine homes. City staff had recommended a 5% rental cap because the community is small. Council members raised it to 10%.
The 8.82-acre site has a long history. It was zoned for office buildings that were never built after the 2008 recession, and a nursing home approved there in 2018 fell through in 2019. As of the February report, DRB's townhomes had zoning approval, but we found no community name, final site plan or construction start.
Rules like these limit who can buy or rent in a community. They mean more owner-occupants early on, and they also mean fewer investor buyers if you sell. Whether a specific HOA has a rental cap is worth confirming before you sign.
Reading a Kennesaw Floor Plan Before the Model Tour
From what the builders publish now, these are the questions that separate one listing from another:
- Which floor has the owner's suite, and which floor has the laundry? At Ross Pointe's Cadence A, both are on the second floor.
- How many stairs are between the garage and the kitchen? In three-story layouts like the Kaufman, the main living floor is one level above the garage.
- What are the actual HOA dues? Traton publishes $175 a month at Townes at South Main and $240 at East Park Village. Ross Pointe, Cantrell and Bells Ferry don't publish theirs online.
- Is the "from" price the real starting point? At Townes at South Main, the listed homes are below the advertised starting price. At Bells Ferry, the move-in-ready homes are above it.
- What does the optional second floor add? On the Florence, the upstairs is optional. The primary suite stays on the main level either way.
A Few Common Questions
Are any new Kennesaw townhomes built with the primary suite on the main floor? In the published floor plans we reviewed for Townes at South Main, East Park Village and Ross Pointe, the owner's suite is upstairs. Cantrell's plan descriptions don't say either way.
Is Ross Pointe all townhomes? No. Piedmont Residential told the city in August 2025 that the 68 lots include detached homes along McCollum Parkway and three attached styles behind them, with detached homes expected to start in the $500,000s.
Is the downtown location part of the Townes at South Main pitch? Yes. Traton markets the homes as walkable to downtown Kennesaw's entertainment district and its 3,000-capacity amphitheater, and says the community is down to its final homes.
If you're weighing a Kennesaw townhome against a one-level home, it helps to work through it with someone who has walked both. Lisa Swann and the Downsize Smart • Live Well team can compare floor plans and current incentives with you, plan the sale of your current home around your new home's timeline, and coordinate the staging, estate sale and movers between the two. Schedule a Free Consultation, and we'll start with which floor you want your bedroom on.
This article is general information, not legal, tax or financial advice. Consult a qualified professional about your situation.
